Connect a webhook (works with Zapier)

The Webhook integration sends each new lead's details to any URL you choose, the moment they sign up. Point it at a Zapier webhook and your funnel can reach thousands of apps — Google Sheets, Slack, Notion, your CRM. If your tool isn't on the integrations list, this is how you connect it. No code required.

Set it up with Zapier

  1. In Zapier, create a new Zap and choose Webhooks by Zapier as the trigger, with the Catch Hook event.
  2. Copy the webhook URL Zapier gives you.
  3. In Outcome, go to Settings → Integrations, click Add an integration, and choose Webhook.
  4. Paste the URL into the Webhook URL field and click Add Integration.
  5. In your funnel, attach the integration to the signup step (fires for every new lead) or a segment (fires only for leads matched to that segment, after they finish the form).
  6. Send a test signup through your funnel so Zapier catches a sample, then build the rest of your Zap with the lead data.

Using your own endpoint instead of Zapier? Same steps — paste your URL in step 4.

What gets sent

Each time the webhook fires, it sends a JSON payload with:

  • email — the lead's email address
  • memberId — the lead's ID
  • organizationId — your workspace
  • sourceId — the funnel the lead came from
  • integrationId — the integration that fired

Good to know

  • You can create multiple webhook integrations — one per Zap or endpoint. Use the description field to label them.
  • Webhooks fire in the background; they never slow down the funnel for the visitor.
  • The URL must start with http:// or https://, or it won't save.

Related articles

Was this helpful?