See what leads answered
The Answers tab shows what every lead told you in your form. It's the raw material behind each report — and honest audience research you didn't have to run.
Open your funnel, go to Results, and click Answers. There are two views:
- Summary View — answers grouped per question, so you can see the pattern across all your leads. If most people pick the same option, that's a signal about what your audience actually struggles with.
- Table View — one row per lead, one column per question, so you can read a single lead's answers side by side.
What to do with answers
- Spot a dominant answer. If one option keeps winning, consider building a segment (or a whole funnel) around it.
- Find dead questions. A question everyone answers the same way isn't personalizing anything — cut it and the form gets shorter.
- Read answers in the lead's own words. Open-text answers give you the exact language your audience uses. Reuse it in your Start page promise.
Good to know
- Answers appear as leads submit the form; there's nothing to configure.
- Each lead's answers also appear on their individual lead page, together with their report.
- If the tab is empty, no one has submitted the form yet — or the funnel's form has no questions.
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