Links: reusable calls to action

A Link is a reusable call to action — the URL you actually want people to click, like your Skool community, your Calendly, or your sales page. You create it once in Context → Links and point buttons at it from any funnel. If the destination ever changes, you edit the Link and every funnel follows.

Create a Link

  1. Go to Context → Links and click Add a link.
  2. Give it a Name — an internal label like "Strategy call" or "Course checkout". Leads never see it.
  3. Pick the Type: URL for any web address, or Calendly for a booking popup (paste your Calendly event link; you can hide the event details).
  4. Click Add link.

Use a Link in a funnel

  • In a Buttons block, set the button's click action to Use Link and pick the Link.
  • In the AI CTA block on your Outcome step, choose Use Link so the AI-written call to action points at it.

See which funnel performs best

Every Link shows its total click count in the list. Open a Link to see the breakdown: total clicks across all funnels, plus clicks per funnel.

This is where running one funnel per piece of content pays off. When your YouTube video, your newsletter, and your Instagram bio each have their own funnel pointing at the same Link, the per-funnel click counts tell you exactly which content is driving people to your offer.

Good to know

  • Links are workspace-wide — every funnel can use every Link.
  • Edit an existing Link instead of creating a new one when a destination changes. You keep the click history and every funnel updates.
  • Deleting a Link leaves any button using it without a destination, so repoint those buttons first.

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