The CTA block

The CTA block closes the report with a call to action written for that lead — a headline, supporting line, and button. The AI writes the wording; the destination is always yours and never changes between leads.

What to use it for

• The pitch at the end of an assessment: "Your biggest gap is consistency — let's fix it together", pointing at your booking page.
• A personalized reason to book a call, referencing what the lead's report just told them.
• Sending different energy to the same offer — the copy adapts to each lead's situation while the link stays fixed.

Settings

• Prompt / Instructions — what you're offering and how the CTA should frame it.
• Button Goes To — Open URL, Use Link, Open Calendly Popup, or No action. Use Link points at one of your workspace Links (Context → Links), so you can change the destination later without touching this funnel.
• URL / Link / Calendly URL — the destination field for whichever type you picked.
• Button Style — Bold or Text.
• Alignment — Left or Center.
• Headline Size — S, M, L, or XL.
• Skill, Intake Data / Prev. Steps, Loading Phrases — the shared AI block settings.

Good to know

• Put the CTA last on the Outcome step and let it reference earlier blocks through Prev. Steps — a CTA that echoes the lead's score or plan converts the report into the next step.

Related articles

• AI Blocks
• Links: reusable calls to action
• The Writer block