Builder

A tour of Outcome's funnel builder — the Start, Form, and Outcome step tabs, the header with Save, Share, and the brand theme selector, undo/redo, and how blocks and drawers work.

How to edit the Start step of your funnel — sign up blocks, content blocks, and the page-section drawers like Hero, Benefits, and Footer Testimonials.

How to build the Form step of your funnel — adding form inputs and content steps, editing each step's question and settings, and dragging steps to reorder them.

Why every AI funnel needs a signup, how the Sign Up Step collects name and email inside the form, and how to send new leads to your email tool with integrations.

How the AI understands your form answers — why each input's label should be short and readable, and when to add AI Context for meaning the label can't carry.

Every step type you can add to a funnel form — text, choice, rating, scale, date, upload and more — plus content steps that teach instead of ask.

Control the header above your form steps — the progress bar, step counter, progress title, your logo or avatar, and auto-advance on select.

What's on the Outcome step in the builder — the report your leads receive, the two preview pages, the segment rail, and the five block families.

Give different leads different reports. Add segments on the Outcome step, set filter rules, reorder to control match priority, and build each segment's own blocks.

Two drawers control your AI report: AI Settings holds the report prompt and grounding shared by every AI step, and Generating shapes the loading screen leads watch.

Turn on Lock via email so leads confirm their address before seeing their report. They see a "check your email" page, and the report arrives as a link in their inbox.

Each segment sends its own email with the lead's report link. Edit the from name, subject, body, and button — and add automations that fire when a lead enters the segment.

Signals are AI steps that run behind the scenes after a lead submits — score or tag leads, extract details, or prepare data for your integrations. The lead never sees them.

AI blocks write personalized content for every lead on the Outcome step — what they are, the full list, and the settings they share.

The blocks that use heavier AI — image generation, live web research, audio, and code — and what they cost. Each generation consumes Premium AI credits.

The blocks that ask the lead to do something — Buttons, Calendly, Link Card, Download, and Product Card — and what each one is for.

The blocks that show or play media — Image, Video, Audio Player, Embed PDF, and Embed URL — and the settings each one offers.

The static building blocks — headlines, text, lists, social proof, and layout pieces — that frame the AI content on every step of your funnel.

The Writer block generates rich text for each lead — report sections, summaries, and lists — with format and length controls.

The Checklist block generates a personalized action checklist for each lead, with a concise or detailed level of explanation per item.

The Email Writer block generates complete email copy for each lead — follow-ups, welcomes, pitches, or newsletters — with a tone control.

The Planner block runs behind the scenes — it structures the lead's answers into a plan that later AI blocks build on. It never appears on the report.

The Score block gives each lead a score out of 100 on a visual dial, with a headline explaining what the number means for them.

The Rating block rates each lead on a small scale — out of 5 by default — shown as dots, segments, or icons like stars, with a one-line verdict.

The Bars block scores a lead across several areas and shows them as bars — AI-picked dimensions or bars you define yourself for comparable scores.

The Steps block lays out each lead's next moves as numbered cards — 2 to 5 steps with markers, layouts, and a sub-text line you can steer.

The Timeline block puts a lead's next phases in order on a visual rail — 3 to 6 phases with what happens in each, personalized per lead.

The Image Template block fills one of your Dynamic Image templates with AI-written text per lead — same design every time, their details on it.

The CTA block closes the report with a call to action written for each lead — the AI writes the copy, you control the button's destination.

Generate a custom AI image for each lead's report — infographics, diagrams, social posts, hero graphics — with type, style, and wait-mode controls.

Search the live web during report generation and weave real, current information into each lead's outcome. Query modes, categories, and setup.

Read a website the lead provides — their homepage, a listing, a profile — at generation time, so the report can talk about their actual site.

Add an AI-voiced narration of the report to each lead's outcome — script types, voices, and the word-by-word transcript option.

Put an AI-built interactive tool in the report — a calculator, checklist, or planner. Each lead's progress auto-saves, so they can come back to it.

Have the AI design a complete, styled web page from each lead's results — page goals, color modes, and download options.