Brand themes

A brand theme controls how your funnels look: brand color, light or dark mode, fonts, logo, page background, and footer. Each funnel uses one theme, so you style the look once instead of designing every funnel by hand. Edit the theme and every funnel using it updates.

Create a theme from your website

  1. Go to Context → Brand and click Create Brand Theme.
  2. Give the theme a name.
  3. Paste your website in the Website field (e.g. yoursite.com). The AI reads your site and sets your logo, brand color, and whether the theme is light or dark. Leave the field empty to start from the default look instead.
  4. Click Create Brand. The theme opens in the editor with a live preview.

Edit a theme

The editor has four tabs next to the preview:

  • Design — brand color, light or dark theme, heading font, and button text color.
  • Logo — a logo image or text, or switch to Avatar to show a profile photo with a name, tagline, and optional verified badge.
  • Background — the page background behind your funnels. Funnels inherit it and can override it per page.
  • Footer — footer links and footer text (terms, disclaimers, and so on).

Default, duplicate, and delete

  • The theme marked with a star is your default — new funnels use it automatically. Open any theme and click the star to make it the default.
  • Duplicate a theme to try a variation without touching funnels that use the original.
  • You can delete any theme except the default.

Good to know

  • Editing a theme changes every funnel that uses it. To experiment safely, duplicate first.
  • Any funnel can switch to a different theme in its settings — the default only decides where new funnels start.

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