Add tracking pixels to a funnel
Add your ad pixels and analytics IDs in Settings → Tracking Pixels so ad platforms can track visits and signups on this funnel. Paste the ID, save the card, done — no code needed.
Add a pixel ID
- Open your funnel and go to Settings, then scroll to Tracking Pixels.
- Pick the platform tab and paste your ID:
- Meta — Meta Pixel ID (Facebook and Instagram ads; find it in Events Manager).
- Google — Google Analytics 4 (
G-…), Google Tag Manager (GTM-…), and Google Ads (AW-…). - TikTok — TikTok Pixel ID (from TikTok Ads Manager, under Events).
- LinkedIn — Insight Tag (Partner ID), plus a Conversion ID for conversion tracking.
- Save the card.
A dot on a platform tab means an ID is set there.
Workspace defaults
Leave a field blank and the funnel uses your workspace-wide value from Settings → Tracking instead. The field's placeholder shows the inherited workspace ID, so an empty field visibly means "inherit." Fill a field only when this funnel should report somewhere different.
Test your tracking
Open your published funnel with ?trackingDebug=1 on the end of the URL —
or click the Test your tracking link on the card. A debug overlay
shows which IDs are active, whether each came from the funnel or workspace
defaults, and whether each platform's script loaded. This works even with
placeholder IDs, so you can verify the setup before your ad accounts are
ready.
Custom head code
Below Tracking Pixels, the Custom Code card has a Head Code field
for scripts beyond the built-in platforms. It's injected before the
closing </head> tag on every funnel page, after any workspace head code.
Only paste code from tools you trust — it runs for every visitor.