See the reports leads received

The Reports tab shows the personalized reports your funnel has generated — one per lead who completed it. Open your funnel, go to Results, and click Reports.

What you'll see

• A chart of reports generated over time for the selected period.
• The list of reports, one per lead, with their name or email and when the report was generated. Search by email to find a specific lead's report.

Click any report to open the View Report drawer and read exactly what that lead received.

Why spot-check reports

Reading real reports is the fastest way to improve your funnel. If reports feel generic, your form probably isn't asking for enough specifics. If they miss the mark on tone or focus, adjust the report prompt on the Outcome step. And a great report is proof of value you can point to when someone asks what signing up gets them.

Good to know

• A report generates when a lead completes the funnel — leads who signed up but didn't finish the form won't have one yet.
• The same report is available from the lead's own page, so you can read it alongside their answers.
• AI reports are a paid feature; on the free plan this tab shows an upgrade prompt instead of generated reports.

Related articles

• What are reports?
• Read a lead's report
• See what leads answered