Connect HubSpot

The HubSpot integration connects with a sign-in instead of an API key. You approve the connection in HubSpot itself; Outcome never sees your password. Once connected, your funnels can turn every new lead into a HubSpot contact automatically.

Connect HubSpot

1. In Outcome, go to Settings → Integrations and click Add an integration.
2. Choose Hubspot.
3. A sign-in window opens. Log in to HubSpot and pick the account you want to connect.
4. Approve the connection. The integration appears in your list, marked Connected.

Use it in a funnel

Attach the integration on the funnel's signup step (fires for every new lead) or inside a segment (fires only for leads matched to that segment, after they finish the form). One action is available:

• Create Contact — adds the lead to HubSpot with their email address.

Attach it to the signup step so every lead is captured. From there, your existing HubSpot lists and workflows can enroll them in sequences, assign owners, or update lifecycle stages.

Good to know

• Connecting more than one HubSpot account? Add the integration once per account and use the description field to tell them apart.
• To disconnect, open the integration in Settings → Integrations and click Delete Integration.

Related articles

• What are integrations (and when do they trigger)?
• Segments: different outcomes for different leads