Get to know the builder
The builder is where you edit your funnel. It shows the real pages your visitors will see, one step at a time.
The step tabs
The tabs at the top left switch between the three steps every lead walks through:
- Start — the signup page.
- Form — the questions a lead answers. This tab is named after your funnel type, so it may read Quiz, Workbook, Challenge, or Pages instead.
- Outcome — the AI-generated report. When your funnel has more than one segment, the tab reads Outcomes with a count.
The header
Along the top of the builder:
- The back arrow exits to the funnel's Results page.
- Your funnel name, with a Live or Draft badge.
- Share — opens the funnel's Share page.
- The brand theme selector — switch which theme the funnel uses.
- Save — saves your work.
Undo and redo
Next to the step controls you'll find Undo (⌘Z) and Redo (⇧⌘Z). They step backward and forward through your edits, so it's safe to experiment.
Blocks and drawers
Each step is built from blocks. Click the + button to open the block drawer and pick what to add; click any block on the canvas to open its settings. The Blocks button lists everything on the page so you can drag to reorder.
Page-level sections — like the signup page's cover image or the form's progress settings — open in their own drawers from the toolbar. Each step tab shows only the controls that belong to that step.